Resume / 2026
Brand designer building identities and digital systems that make complex things easier to understand.
Start a conversation01 / Snapshot
I work where strategy, language and visual craft meet. My practice turns a sharp point of view into a system people can actually use.
02 / Selected work
Reframed a technical climate consultancy through a flexible identity, clearer service language and a modular report system.
Created the launch identity for a circular textile platform, connecting a warm editorial voice to a practical digital toolkit.
Designed a publishing system for a regional arts journal, from cover logic to an accessible article template.
03 / Experience
Partner with founders and small teams on positioning, identity systems, launch direction and the design decisions that follow.
Led identity and digital projects across culture, technology and responsible business, mentoring two junior designers.
Built campaign and editorial work for organisations moving from good intentions to clearer public action.
04 / Capabilities
Positioning, naming, audience framing, creative direction
Identity frameworks, design principles, art direction, guidelines
Typography, editorial design, web direction, launch support
05 / Education
Victoria University of Wellington · 2016
Type, accessibility and responsible technology
06 / Contact
If the brief is still taking shape, that is usually a good place to start. Tell me what you are trying to make clearer.
Email Mara